Binance crypto exchange has turned 7 years old. The celebratory event will cover 19 countries

So that they can all celebrate the milestone, the management of the largest global cryptocurrency exchange has launched a new campaign "Be Binance".

According to marketing director Rachel Conlan, the campaign aims to recognize and reward the site's loyal customers. For this reason, the campaign will cover users from 19 countries. Customers of the platform will be able to participate in educational events, contests and promotions.

Thanks to the determination, curiosity and responsibility of our 200 million users, we have overcome challenges and received rewards. On the road to financial freedom, we remain true to our values of humility, kindness, cooperation and gratitude," she wrote in her congratulatory message.

Binance is currently the world's largest cryptocurrency exchange with a daily trading volume of over $25.3 billion, more than seven times larger than the second largest exchange, Coinbase, which has $3.3 billion (CoinMarketCap data).

And although the number of Binance users has already exceeded 200 million, Rachel Conlan is confident that the growth potential of the site is still huge. In the first half of 2024 alone, more than 30 million new users joined the exchange. Interestingly, the platform attracted its first 100 million customers in the five years since it was founded.